Companies in all industries have focused heavily on their marketing campaigns because it can significantly impact other processes such as sales and branding. In most cases, a well-crafted marketing strategy can help any business improve its operations and achieve a better ROI. When investing in their business, company owners must discuss how to improve revenue with their marketing team or manager.
One of the simplest methods to ensure a good ROI improvement is by making marketing decisions based on previous data.
Three steps to create a data-based marketing strategy
Data-driven marketing includes the processes of gathering the right data and using it for important business decisions. If this is your first time in this, follow this guide to see where you should begin and how you should get started.
1. Track user activity on your website
If you run an online company and still haven’t set up a website, it’s time to create one. First, this will give you better exposure in front of your audience so that more people will see your business. Another reason is that you can implement an SEO strategy with your website and ensure it brings results to your business.
So, how can you gather data and track customer activity on your website? First, consider the overall user experience, including page clicks, navigation patterns with simultaneous color on the mood board, bounce rate, etc. These can all be found in the analytics tool you use. Next, pay attention to how well your shared content is doing. Do people react to your blog articles and share them? Maybe you need to change your writing style, webpage color design, or content topics. Lastly, ensure to check different engagement metrics to understand how well your website is doing in terms of ROI.
2. Understand the most important segments
You can’t get the most effective results without defining the perfect customer or user of your company. So, if you’ve decided to focus on a more data-driven strategy, it’s time to segment your audience the right way. This is another type of data you can implement into your overall marketing strategy and improve ROI in the long term.
In the meantime, find out your most profitable customers (the ones who will have a stronger influence on your ROI), the most loyal customers, and those who aren’t interested in your products or services. This way, your marketing, and promotional strategies will be more direct and precise.
3. Focus on customer experience
No one can tell what to change in your company’s marketing strategy to perform better than your customers. This is why you should gather customer data first. Once you understand customers’ issues with your company, you can easily solve them and improve your marketing strategy. Therefore, you will improve your business ROI as well.
Considering your customers’ opinions makes them feel valued and heard, and they will be more likely to return to your brand and purchase more. To gather such data, you should simply focus on an excellent customer support strategy. Hire the right specialists, integrate the best software and communication platforms, implement right right business tools, and you will see that you’ve gathered some valuable data over time.
Nowadays, with so much competition, brands have no other choice than to make their strategies more precise. This can be done by collecting the necessary data and making business decisions based on that data. As a result, they can have a more data-driven marketing strategy which can help boost business ROI and positively influence other important metrics.